Spectrum Project
Categories
Retail, Campaign Graphics
Client
Mirell Works
Project
Spectrum Project
Services
Campaign Art Direction Paid Social Creatives Digital Graphics
THE BRIEF — An independent retail brand needs a versatile creative direction for a limited-time collection. The campaign must be attention-grabbing while leaving clear space for product imagery, offer details and calls to action.
THE CREATIVE APPROACH — Build a colourful system of layered forms, contrasts and expressive layouts. Create a hero composition first, then refine the visual hierarchy for social adverts, mobile placements and promotional banners.
THE DELIVERABLES — Campaign hero graphics, social adverts, story designs and website promotional banners. A set of coordinated variations keeps the campaign recognisable across different placements.
Explore how Fourdeez Studio can help with your next set of campaign visuals, social content and creative assets.
