Project Echo
Categories
Art Direction, Campaign Design
Client
Arden & Co.
Project
Project Echo
Services
Creative Direction Campaign Graphics Social Media Design
THE BRIEF — A contemporary fashion and lifestyle brand needs a confident visual campaign for a new collection. The direction calls for strong editorial imagery that works across social feeds, digital adverts and launch materials.
THE CREATIVE APPROACH — Build the campaign around a vivid orange palette, bold silhouettes and generous negative space. Start with a striking hero image, then adapt its typography, framing and layout into a family of square, portrait and story-format assets.
THE DELIVERABLES — A campaign key visual, social launch graphics, advert variations and a concise visual style guide. Each piece carries the same recognisable look while allowing room for different messages and calls to action.
Explore how Fourdeez Studio can help with your next set of campaign visuals, social content and creative assets.
