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Email Marketing · Aesthetic Clinic
The Untapped List
Turning an overlooked contact list into more relevant, permission-based follow-up.
THE APPROACH
Segmented reactivation and customer care emails
An aesthetic clinic concentrated on attracting new patients while existing customers heard little after an appointment. The first step was to establish whether a more helpful relationship with its database could support repeat visits before spending more on acquisition.
A customer journey review revealed inconsistent follow-up and little differentiation between recent visitors and those who had not returned. Contact quality, appropriate marketing permissions and treatment relevance would need checking before any campaign.
Clean the contact list, check permissions and group customers by useful needs and treatment interests. Build a concise reintroduction series that answers questions, introduces appropriate services and makes booking a consultation straightforward. Avoid blanket offers and unnecessary emails.
The workflow includes duplicate removal, permission checks, segment rules, mobile-friendly email design, copywriting, clear booking links and sensible automated timing. Before release, unsubscribe handling, exclusions, test sends and tracking would be checked.
A repeatable programme for customer communication rather than sporadic promotional messages. Delivery, engagement, booking enquiries and repeat visits would be reviewed where the data allows reliable attribution.
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