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Paid Advertising · Dental Clinic
From Click to Consultation
A clearer journey from treatment search to consultation enquiry.
THE APPROACH
A connected advert-to-consultation enquiry journey
A dental clinic wanted to promote selected services through paid search advertising, but its website led interested visitors to general pages with too many options. It was also difficult to see which enquiries came from advertising.
The most immediate opportunity was to improve the journey after the click before increasing ad spend. A focused page could answer relevant questions, explain the consultation process and provide a clear path to contact the clinic.
Match appropriate search campaigns to dedicated treatment landing pages, with clear headings, accurate information and one primary enquiry action. Review healthcare advertising requirements and avoid misleading promises about clinical outcomes.
Research permitted search themes and geographic targeting, prepare reviewed ad copy, create treatment-specific pages and set up enquiry tracking. Test the entire form and follow-up journey before launching with a controlled budget and reviewing real enquiry quality.
A connected advert-to-consultation pathway, where relevant enquiries and appointments can be assessed more meaningfully than clicks alone. No conversion rate or advertising return is assumed without verified evidence.
What opportunity is your business overlooking?
Explore what a more connected marketing approach could look like for your business.
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